A SaaS startup marketing strategy should be to offer customers/prospects a free trial so that the customer “try before they buy” your product. Free trials and extension offers for new and existing customers work the same way as creating an inbound content marketing strategy. In addition to free trials, SaaS startups marketing strategy of offering extensions will become a major amplifier in customer visits and purchase of your product. Troop Messenger, a desktop chat app, is a great example of free trials and expansion offers. Along with all the basic features, users can also avail features like audio messaging, video calling, instant messaging, screen sharing, and live tracking.
Step 7: Referral Marketing Strategy Once your SaaS startup has reached your desired number of leads, head into a referral program where a customer can recommend your product to their friends and it will earn you another customer and premium points for the existing customer. As a great example of content marketing strategy, referral marketing tactic is something that can generate potential leads for your business. There can be a relatively high Image Masking Service growth in sales of your product after a referral program if only it is executed correctly, promoted among target customers, and well deployed. A good example of this SaaS Startup marketing strategy is to encourage existing users to send referral links to their friends and family, ask them to download the app and get cashable rewards.
Step 8: Partnership Marketing Program As a startup, you can participate in a co-marketing program with another leading company that offers similar products, or secondary or closely related products. This will help you navigate your co-marketers' leads or audience, resulting in increased leads and conversions. Eventually, this will turn out to be a good B2B SaaS marketing strategy . And it will be profitable. You can partner with a company with common goals, set partnership levels, and develop co-branding content. Always align with your partner's expectations and make sure the content you develop is both relevant and informative .