There is a "strange circle" of rise and fall in history, and the "interest community" is no exception. As representatives of the "Interest Community 2.0" era, Station B, Xiaohongshu and Kuaikan, one grew up in the subcultural circle, and the other two were special database famous for "planting grass" and "comics" respectively, and became the outside world of the spiritual life of the Z generation. Current product. So, as "Interest Community 1.0" completes the transition to the "Interest Community 2.0" era, what did Station B, Xiaohongshu and Kuaikan do right? First of all, through more vertical and subdivided sections, Bilibili, Xiaohongshu and Kuaikan can locate target users as quickly as possible.
Both vertical and subdivided, it sounds like an extremely contradictory point, but to give a simple example, if you want to read comics in Tieba, you first need to search for comics-related bars, and then find the comics you want to read. But Kuaikan comics special database itself is a vertical APP, and it can be divided into multiple sections such as love, funny, plot, blood and so on. Station B, after attracting target users to enter, can also use multiple sub-channels such as fan dramas, national innovations, variety shows, documentaries, etc. to locate users.
Which can not only open up more new ways of playing, but also make young people have a more sense of belonging to the "interesting community". For example, a positive feedback system has been set up between station B and users. Users special database communicate with creators through barrage, charging, etc. Timely feedback is also beneficial to creators’ new creations, and ultimately forms a benign complement. situation. The horror comic master Zhu Gengfu also mentioned in the online exchange meeting of "Life of Comics": "It is very slow to get feedback from readers in the era of paper media." However, if you can communicate with readers in real time and modify the plot and ending synchronously, it can often cause reversal and bring unexpected effects.